Resume
Content Marketing Specialist
Redfin Real Estate
August 2024 - Present
Developed data-informed content strategies that increased organic reach and brand authority in a rapidly evolving AI and search landscape.
Owned content from ideation through publication, ensuring consistent voice, editorial quality, and brand alignment.
Wrote and edited authoritative content designed to answer real user questions and build trust, achieving page-one rankings across key search terms.
Analyzed performance using Google Analytics, Moz, and Ahrefs to refine content strategy and improve reach and resonance.
Consulting / Marketing
Wild Education Tasmania
Feb 2023 - May 2024
Created and managed high-value Instagram and Facebook content for an outdoor education organization that aligned with brand voice and visuals.
Set up and maintained Google Business Profile with a focus on SEO and performance tracking via Google Analytics.
Integrated e-commerce functionality into the Wix website to streamline booking for top-selling services.
Built and managed email automation workflows that improved customer engagement and streamlined communication.
Handled customer inquiries with a consistent, brand-aligned voice.
Provided business consulting support, contributing to a significant increase in lead generation and conversion rates.
Digital Communications Officer
University of Tasmania
Apr 2023 - Mar 2024
Led multi-channel digital campaigns for a large, diverse audience, translating strategic goals into clear, engaging, audience-first messaging.
Co-managed high-volume, student-facing digital channels (email, SMS, app, social, signage), ensuring clear, accessible, and consistent communication.
Delivered regular performance insights to stakeholders, using data to iterate messaging and improve engagement across channels.
Helped plan and execute a six-month, university-wide Welcome Campaign that drove ~70% Orientation event attendance through targeted messaging and cross-functional coordination.
Marketing Strategy
Redpoint Climbers Supply
Autumn / Winter 2022
Developed and implemented a digital and traditional marketing strategy to boost visibility and foot traffic for a local climbing shop offering “coffee, beer, and gear”.
Designed and sourced outdoor signage to improve street presence and brand recognition.
Coordinated the creation and launch of store-branded merchandise for in-store and online sales
Improved SEO through website development, Google Business Profile optimization, and strategic social media use—boosting the shop to a top 5 position in organic local search results.
Planned and promoted in-store events that activated the local climbing community and attracted new audiences.
Built and executed an Instagram-first content strategy that increased engagement by 400% and doubled follower growth while strengthening local community connection.
Content Creation
Boundless Builds
Sept 2022
Shot, edited, and delivered short-form video content on a 72-hour turnaround, optimized for brand storytelling and showcasing the build process.
Final videos were used at a van tradeshow in Redmond, Oregon and shared with potential investors as part of the company’s marketing collateral.
Styled and shot a series of lifestyle photos of the completed van in the Central Oregon mountains; images were used across the company’s website, social media, and pitch decks.
Content Creation
Tripod Coffee
Winter 2021
Researched and wrote blog and social content centered on coffee culture and sustainability, balancing SEO optimization with quick, witty copy.
Designed on-brand graphics for Instagram posts and stories using Canva to support visual consistency and audience engagement.
Social Media and Digital Marketing
Avondale University
Mar 2019 - June 2020
Curated and managed Instagram, Facebook, and LinkedIn content to build a consistent, engaging presence for prospective and current audiences, acting as a first-adopter of new features.
Researched and wrote blog posts with a storytelling lens, using WordPress to highlight student life and campus culture.
Shot photography and delivered real-time social coverage at live events, translating on-the-ground energy into platform-native content.
Collaborated with the design team to create photo assets for the university’s printed Prospectus and brand campaigns
Assisted with compelling copy for paid ads across print, radio, and digital media alongside the Digital Advertising Coordinator.
Contributed to a campus-wide web audit to improve digital touchpoints and the student user journey.
Education
Master of
Creative Industries
with Distinction
The University of Newcastle Australia | 2020 - 2022
My studies focused on the role of storytelling marketing in getting people outside, comparing and contrasting key drivers in outdoor recreation participation between North American and Australian audiences.
Bachelor of Arts
Marketing and Communications
with Distinction
Avondale University | 2019 - 2020
Bachelor of Arts (attended)
Intercultural Communications
Graphic Design
Pacific Union College | 2011 - 2015
Awards
Adventist Media Journalism Prize (2020)
Willobee Floors Bachelor of Arts Prize (2020)
Volunteering
NW TuneUp (2025) - Box Office/Ticketing
Redbull Hardline Maydena (2024) - Course marshal
Crag Care Tasmania (2023) - Tree planting, landscaping
Craggin’ Classic Smith Rock (2022) - Vendor informant
Oregon Cascade 100 (2022) - Aid station volunteer
Climb for Clean Air (2018 - 2019) - Participant, trip leader
Maranatha (2007) - Rural school building in Mozambique