Resume
Content Marketing Specialist
Redfin Real Estate
August 2024 - Present
Developed data-driven campaigns to grow brand awareness and organic traffic in the recent AI and LLM landscape.
Coordinated content production from ideation through publication, ensuring consistent voice and brand alignment.
Wrote and edited high-impact blog posts and authoritative content, often incorporating climate, housing, and economic data.
Amplified campaigns via email outreach, achieving measurable engagement and link-building goals.
Used analytics tools (Google Analytics, Moz, Ahrefs) to evaluate performance and optimize strategy for reach and resonance.
Consulting / Marketing
Wild Education Tasmania
Feb 2023 - May 2024
Created and managed social media content across Instagram and Facebook, including LinkinBio optimization.
Set up and maintained Google Business Profile with a focus on SEO and performance tracking via Google Analytics.
Integrated e-commerce functionality into the Wix website to streamline booking for top-selling services.
Built and managed email automation workflows to improve customer engagement.
Handled customer inquiries with a consistent, brand-aligned voice.
Provided business consulting support, contributing to a significant increase in lead generation and conversion rates.
Digital Communications Officer
University of Tasmania
Apr 2023 - Mar 2024
Led and executed multi-channel communications campaigns for a diverse student audience, collaborating across departments to align messaging with strategic goals.
Co-managed all student-facing digital platforms, including email, SMS, internal CRM, app, SharePoint, social media, and digital signage—ensuring consistency, clarity, and ADA compliance.
Delivered weekly and monthly performance reports on campaign and channel effectiveness to internal stakeholders, using data to inform continuous improvement.
Played a key role in planning and delivering the 2024 Welcome Campaign, a six-month university-wide initiative that achieved approximately 70% Orientation event attendance through targeted messaging and cross-functional coordination.
Marketing Strategy
Redpoint Climbers Supply
Autumn / Winter 2022
Developed and implemented a digital and traditional marketing strategy to boost visibility and foot traffic for a local climbing shop offering “coffee, beer, and gear”.
Designed and sourced outdoor signage to improve street presence and brand recognition.
Coordinated the creation and launch of store-branded merchandise for in-store and online sales
Improved SEO through website development, Google Business Profile optimization, and strategic social media use—boosting the shop to a top 5 position in organic local search results.
Planned and promoted in-store events that activated the local climbing community and attracted new customers from surrounding areas.
Created a content strategy and publishing schedule for Instagram and Facebook, resulting in a 400% increase in engagement and doubling follower count.
Content Creation
Boundless Builds
Sept 2022
Shot, edited, and delivered four 1-minute videos with a 72 hour turn-around using a Nikon D750, capturing the full process of a 3-day van build-out.
Final videos were showcased at a van tradeshow in Redmond, Oregon and shared with potential investors as part of the company’s marketing collateral
Styled and shot a series of lifestyle photos of the completed van in the Central Oregon mountains; images were used across the company’s website, social media, and pitch decks
Content Creation
Tripod Coffee
Winter 2021
Researched and wrote blog posts and social media content focused on coffee culture and sustainability, optimized for SEO.
Designed on-brand graphics for Instagram posts and stories using Canva to support visual consistency and audience engagement.
Social Media and Digital Marketing
Avondale University
Mar 2019 - June 2020
Curated and managed creative content across Instagram, Facebook, and LinkedIn, building a consistent and engaging digital presence for prospective and current students.
Researched and wrote blog posts with a storytelling lens, using WordPress to highlight student life and campus culture.
Captured photography and produced live social coverage at university events, bringing real-time energy and community connection to digital platforms
Collaborated with the design team to create photo assets for the university’s printed Prospectus and brand campaigns
Assisted with compelling copy for paid ads across print, radio, and digital media alongside the Digital Advertising Coordinator.
Contributed to a campus-wide web audit to improve digital touchpoints and the student user journey.
Education
Master of
Creative Industries
with Distinction
The University of Newcastle Australia | 2020 - 2022
My studies focused on the role of storytelling marketing in getting people outside, comparing and contrasting key drivers in outdoor recreation participation between North American and Australian audiences.
Bachelor of Arts
Marketing and Communications
with Distinction
Avondale University | 2019 - 2020
Bachelor of Arts (attended)
Intercultural Communications
Graphic Design
Pacific Union College | 2011 - 2015
Awards
Adventist Media Journalism Prize (2020)
Willobee Floors Bachelor of Arts Prize (2020)
Volunteering
NW TuneUp (2025) - Box Office/Ticketing
Redbull Hardline Maydena (2024) - Course Marshal
Crag Care Tasmania (2023) - Tree planting, landscaping
Craggin’ Classic Smith Rock (2022) - Vendor informant
Oregon Cascade 100 (2022) - Aid station assistant
Climb for Clean Air (2018 - 2019) - Participant, trip leader
Maranatha (2007) - Rural school building in Mozambique